• No products in the cart.

Profile Photo

How To Be An Authority And Be Loved By Search Engines

This Article was originally published on the Bing Blog Click here to view original Article.

There are currently now two billion internet users around the world. There are almost 300 million websites with over 100 million of them being blogs. That is your competition and it will only grow because the online world is still like a new toy. The internet hasn’t been harnessed even close to what it will be in the future. Yes, there are outliers and people who get by on lucky connections or one good idea. The rest of us can’t be average in passion. You can’t be average in knowledge. You can’t be average in your skills. You have to be an Authority.

Let’s take a look at what it really takes, shall we.  And when we’re done here, I encourage folks to add to the list of items, actions and approaches noted as there are bound to be some points missed here, though this will serve as a solid starting point.


Be honest here. If you only just started learning SEO, paid search marketing or social media marketing, simply repeating your last lesson doesn’t make you an authority. To develop into an authority takes experience. There’s a certain “been –there-done-that” which enables seasoned pros to anticipate future changes and roll with the punches. That comes with years of experience, not months of experience.  That comes with having run your own websites and watching them succeed and fail.  All that experience, that hard-won knowledge, contributes to you being an authority.


To be an authority usually means others in your community recognizes you as such. This doesn’t just apply to the SEO community, either.  I’m sure even florists and locksmiths have their own yearly conference where the best of the best are celebrated.  Being recognized by your peers takes time.  First you need to hit the radar.  Then you need to prove your contributions are valuable.  Then you need to continue those valuable contributions.  Hopefully any pot-holes you step in along the way won’t be too deep, lest they derail you.  Making mistakes is not an issue, just own them and try to move forward.  Your experience will help stabilize you in rough waters.

Your Work

This needs to speak for itself.  Don’t worry if you first work is on your own website.  Don’t fret that no one has ever heard of the domain you work on.  We all started exactly there at one point.  No one was born to this industry, we all learned by doing and even today precious few useful training resources exist in a formalized sense.  True, there are a lot of online resources, but trying finding an SEO course to study at your local university.  A place your next employer will likely contact when verifying your resume.  So make sure you keep track of your work, the success and learning moments, both.  This is the stuff you’ll need to have handy to prove to an employer you’re an authority.  Sure, they never heard of that last domain you worked on, but you increased traffic 700% and that’s what counts – you’re good at your job.expert-leader-domain-authority

You As A Resource

Others look to you for advice.  This is where others reach out to ask your opinion on things.  A simple version of this in action can be seen in Twitter accounts.  No need to even follow people to see it, either.  Take a look at the following/follower ratio of folks claiming to offer expert services.  Are they roughly equal?  It’s a safe bet they’re using an auto-follow feature to boost follower counts.  True authorities have numbers skewed to many more followers than following.  No, this “rule” isn’t carved in stone, but check some of the accounts of people you know are authorities.  Notice a pattern?


First off, no one became an authority without sharing what they know.  For people to feel you’re an authority, they need to hear your thoughts.  So share.  Share wide and far.  The world is a big place and almost every point of view can gather a following online.  Don’t be afraid that by sharing you give away secrets and others can beat you.  In fact, most of what you’ll tell people will cement your authority in their mind while they will fail to act on your advice.   You will also find that other people are more willing to share with you when they see you sharing with others.


Take the time to look through data, watching for interesting trends or points others aren’t speaking about.  Bring these ideas forward.  Sure, some will be duds, but that happens to everyone.  Those items you point out that do take hold, however, elevate you in the minds of those seeing the idea for the first time.

Authority – Engine Style

It’s generally held that when an engine assigns deep links to the content of your website, you’re an authority.  And while this is more or less true, the engine seeing you as an authority happens well in advance of those links appearing.
As you produce useful content, we try to match that useful content against queries. If the actions searchers take indicate they are pleased with your content as a solid resource, then we try you again the next time. This testing happens a lot. Hundreds of thousands to millions of times, depending on query volumes and content matches.

We watch the patterns of interaction and soon enough, those resources that searchers seem to be particularly pleased with start to float to the top. We’re not just talking click-through-rates here, either. We’re talking the entire signal set that influences ranking at work here.

  • Do you have unique, useful content?  Check.editors-insights-blogging
  • Do you produce new content frequently? Check.
  • Do you have a solid history?  Check.
  • Do you have trustworthy links pointing at your content? Check.
  • Do you have an active social presence?  Check.
  • Do people retweet and like your social content? Check

This Article was originally published on the Bing Blog Click here to view original Article.

Editor’s Insights

I believe in order to survive; you must be an authority in your field. Being an Authority means to be different and to stand out from the crowd. It means to become a leader and an expert in learning your craft. Notice, I did not say it means to be an expert of your craft. The first rule of being an expert is to acknowledge you will never be one. All anyone can ever do is try to educate themselves on their craft with as little bias and agenda as possible.

To punish me for my contempt for authority, fate made me an authority myself.” – Albert Einstein

 Being an Authority also means leading your tribe. To be an effective leader, I would advise this excellent book “Tribes – By Seth Godin” on how to finding and lead your tribe in the online scape. Domain Authority is one piece of the SEO puzzle that should not be ignored and built upon slowly and steadily in you niche. You will also have to work on other SEO aspects that websites fail.

Last Words

If you enjoyed the post  kindly give us a Like and spread it to your friends by sharing on Facebook, Twitter etc. It may be helpful to them.

Expecting great comments, insights and shares.

No comments, be the first one to comment !

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright Xero Talent 2017
Stay Updated



Create an Account
Create an Account Back to login/register