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18 Tools To Distribute Your Content Far And Wide

A Show With No Audience is A No Show

With the advent of Social Media as a Content discovery platform and Social triggers as a ranking factor in Search results, your Blogs success depends lot on content promotion. Effective promotion of your Quality Content to the right audience on some of the top social platforms is an undeniable success quotient in terms of Blog Traffic and Audience Building.social-media-content-promotion

Here are some of the Tools that I use at BlogsNClicks and also some top alternatives used by top Pro-Bloggers.

Content Sharing Tools

  1. Buffer

    Once your Blog post is written and published, you can set up an easy sharing schedule with Buffer. Schedule your new article to go to your social channels multiple times with different headlines or images attached to each update.buufer-content-promotion

  2. Edgar

    Edgar is a social media scheduling tool similar to Buffer. But instead of publishing your updates just once and throwing them away like yesterday’s rubbish, it carefully catalogues them in libraries that you build over time.

    All of your updates are sorted into categories that you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it. EMV-Content-promotion-tool

  3. EMV Headline Analyzer

    Emotional Marketing Value checks your headline for emotional words  and the analyzer tool returns a score of EMV words compared to total words in the headline. It’s a very useful tool to test Headlines for conversion ratio and is used along with Buffer or Edgar.

  4. Help A Reporter Out (HARO)

    HARO lets you connect with journalists looking for a source. If you’ve got an expertise or experience in a certain area, you can sign up at HARO and a reporter could get in touch! You can check this excellent post published by the HARO team on How to Use HARO To Earn Some Valuable Links

  5. PR Newswire

    Got something newsworthy to share? Consider going the press route. PR Newswire can help with distribution of news, announcements, and events to a variety of sources. If you sign up, a rep from PR Newswire will get in touch directly to authorize your account and help with any press release promotion you need.

    You can find the complete list of sites to share and submit your content after hit the Publish Button

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    Plugins

  6. OnePress Social Locker

    This WordPress plugin allows you to lock a portion of your content behind a social share button so that the content can only be accessed once a user shares to Twitter, Facebook, or Google+.

  7. Click to TweetClick-To-Tweet-content-promotion-tools

    Built by the team at CoSchedule (which also makes a helpful WordPress calendar and scheduler), this WordPress plugin makes it simple to highlight snippets of your blogpost for readers to easily share on Twitter. For sites not running WordPress, consider a tool like clicktotweet.

  8. Filament

    In a single WordPress plugin, Filament contains a group of useful features including Flare, a social share button plugin that makes it easy for others to share your blogpost on Twitter, Facebook, Buffer, and more—even spots like Hacker News and Reddit. Other Filament apps include: MailChimp subscribe form, Google Analytics tracking, all-in-one profiles, code management, and share highlighter.

  9. Digg Digg

    Digg Digg was built by our Buffer engineers a couple years back, and it’s been a staple on the Buffer blog ever since. What we have found most helpful with Digg Digg integration is the flexibility of where you can place the share buttons: floating to the left or right of the article (see our Open blog), pinned to the top or bottom of a blog post (see this Buffer Social blog), or manually wherever you wish inside your theme.

  10. SumoMe

    SumoMe offers a wide suite of option starting from Floating Sharing buttons to a Smart List Builder, Subscription Scroll Box to Signup Bars. Configured with all options it comes out to be a powerful social media sharing and list building plugin. It also offer A/B testing of List Boxes and seamlessly integrates with most popular mailing list service providers.

  11. Headlines

    One more great WordPress plugin to run A/B tests for your headlines from KingSumo. But the cost is a bit steep ($99 lifetime charge), I would recommend the other Sumo plugin, SumoMe, which offers some handy tools for growing an email list, analyzing your blog posts, and sharing content to social media.

    NewsLetter & Email Content Promotion

  12. MailChimp

    MailChimp helps you email the right people at the right time. You can use MailChimp for free till you have 2000 subscribers or a max of 12000 mails per month, which is good for starters. MailChimp also seamlessly integrates with your WordPress Blog and with list building Plugins like SumoMe. You  can send automated emails based on customer behavior and preferences. Also get started with pre-built Workflows or use built-in segmentation and targeting options to build custom rules. And get in-depth reporting on how each of your automated series is performing.

  13. Aweber

    Another great Mailing solution for your Newsletters with over 600 customizable, mobile responsive drag-and-drop email templates for broadcasts and follow ups, your messages will look great wherever recipients open them.

  14. Optin Monster

    OptinMonster track user’s mouse behavior as they browse through your website. This allows us to detect the precise moment the user is about to leave the page, so you can show them a targeted campaign. Using the OptinMonster exit-intent, you gain an extra opportunity to retain that user and turn them into a subscriber and potential customer.

    There’s a great list of social sharing plugins reviewed here, if you’d like more options.

    Paid Media Content Promotion

  15. Outbrain

    Have you ever come across a series of links at the end of an article? Would it be cool to see your content there? You can sign up for this kind of service at Outbrain, which feeds related/interesting content to pages all over the Internet.

  16. Disqus

    Adding Disqus to your site turns comments into a community. Comments are no longer a costly burden, they’re an active asset to your site. Disqus though a Comment threading platform, also works similar to Outbrain and works as a great promotion tool and increases your Contents reach.

    Similar services include Taboola, Skyword, and SimpleReach. Contently did a great breakdown of the pros and cons (and costs) of these paid channels.

  17. Facebook Sponsored Posts

    paid-promotion-content-facebook

    In a similar way to Facebook ads, you can pay to have your page’s posts seen by more users on the network. You can boost any post from your page and target the boost to reach a particular demographic of location, age, gender, or interest.

  18. Twitter Promoted Tweets

    Like Facebook sponsored posts, you can get more views on your tweets by paying to promote a tweet to a larger audience. This occurs through the Twitter ads dashboard where you can compose an original tweet to promote or grab one from your stream that you’d like more people to see.

What I Use At BlogsNClicks

Here at BlogsNClicks for all our posts we use BufferApp for scheduled posting to Social Media sites. The EMV analyzer is used in conjunction with BufferApp  to analyze and post A/B test headlines by us. For Social Sharing Buttons and List Building we are using SumoMe integrated with Mailchimp at the backend. Comment system is handled by Disqus.

Over To You

So what tools are you using and how are your results. Do share with us your tools and experiences.

If you enjoyed post this kindly give a Like and spread it to your friends by sharing on Facebook, Twitter etc. You never know how it may be helpful for them.  Expecting great comments, insights and shares.

2 comments

  1. Thanks Harsh fro this great list. I just started implementing some of the listed options. You made my Social sharing a lot easy.

  2. I think the most difficult part of content marketing is content distribution/ promotion due to the huge amount of content published every day. It’s quite hard to stand out from the crowd or make your voice heard from the noise.

    We are working on a tool which uses predictive analytics to recommend content for promotion. It basically tells marketers what (content), when and where to share on social media. It makes content promotion more optimised.

    We’re currently in public beta so feedback from you guys is more than welcome! Check out if you are interested: http://www.brandvee.com/maya

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